- Host an event. In B2B companies and small businesses that have a highly specific and local customer base, a big appreciation event can go a long way. Just make sure to view attendees as friends rather than customers you’re trying to close on.
- Personalize your services. If you’re able to tailor your offerings to your customers’ desires, that extra effort can really impress the people you serve. It doesn’t have to be complicated. Get creative and add that little bit of human touch to your product.
- Send handwritten notes. E-mails, social media and phone calls are great, but if you want a thank-you card or customer appreciation note to stand out, it’s best to write them by hand.
- Launch a loyalty program. These programs can increase profits for you and your business, but they’ll also have the benefit of making your most loyal customers feel engaged and appreciated.
SmallBizTrends.com Jan. 16, 2018